Privacy Policy

Effective Date: May 1, 2026

Website: adorationpeonygarden.com

Business: Adoration Peony Garden, LLC | Seymour, Illinois

Contact: hello@adorationpeonygarden.com

Welcome to adorationpeonygarden.com. Adoration Peony Garden, LLC (“we,” “our,” or “us”) is committed to protecting your privacy and being transparent about how we handle your personal information. This Privacy Policy explains what data we collect, how we use it, who we share it with, and the rights you have over your information.

1. Information We Collect

A. Information You Provide Directly

When you place an order, sign up for our email list, or contact us, you may provide:

Full name and email address
Shipping and billing address
Phone number (if provided)
Payment information (processed securely through Shopify Payments - we do not store full card numbers)
Gift recipient name, email address, mailing address, and occasion date (when placing a gift order on behalf of another person)
Special requests, notes, or messages submitted through our Gift Note feature

B. Information Collected Automatically

When you visit our website, we and our service providers may automatically collect:

IP address and approximate geographic location (city/state level)
Browser type, device type, and operating system
Pages visited, time on site, and referring URLs
Shopify session and cart data
Cookie and tracking pixel data (see Section 5)

C. Information From Third-Party Platforms

We use the following platforms, each of which may independently collect data subject to their own privacy policies:

Shopify - e-commerce platform and payment processing
Klaviyo - email marketing and automated recipient notification flows
ShipStation - order fulfillment and shipping logistics
Gift Note app - gift message capture at checkout
Google Analytics - website traffic and behavior analysis

2. How We Use Your Information

We use the information we collect to:

Process and fulfill your order, including coordinating fall root shipment through ShipStation
Deliver occasion-date gift notifications to your designated recipient via Klaviyo on the date you select at checkout
Include instructions in the occasion-date gift notification email on how the recipient can update their shipping address prior to fall fulfillment
Respond to your inquiries and provide customer support
Send you transactional emails related to your order (confirmation, shipping, delivery)
Send you marketing emails and seasonal updates if you have opted in - you may unsubscribe at any time
Improve our website, product offerings, and customer experience
Comply with legal obligations, including Illinois Department of Agriculture nursery dealer certification requirements

3. How We Share Your Information

We do not sell or rent your personal information. We share data only as follows:

Service providers: Shopify, Klaviyo, ShipStation, and the Gift Note app receive data necessary to provide their services to us. Each is contractually required to protect your information.
Gift recipient data: When you place a gift order, the recipient’s name, email address, mailing address, and occasion date are shared with Klaviyo (for notification delivery) and ShipStation (for fall shipment). This is done on your behalf as the gift purchaser.
Legal compliance: We may disclose your information when required by law, regulation, court order, or government authority.
Business transfers: In the event of a sale or merger of Adoration Peony Garden, LLC, your data may be transferred to the successor entity, subject to the same privacy protections described here.

4. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy - including completing your order, fulfilling fall root shipments, and maintaining records for tax and legal compliance - or as required by law. Order records are retained for a minimum of five (5) years. You may request deletion of your data at any time, subject to our legal retention obligations.

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies. These include:

Essential cookies: Required for the Shopify shopping cart and checkout to function
Analytics cookies: Google Analytics uses cookies to help us understand how visitors use the site. This data is aggregated and does not personally identify you.
Marketing cookies: Klaviyo may set cookies to track email engagement and website behavior to support personalized communications

You can control or disable cookies through your browser settings. Disabling certain cookies may affect checkout functionality. California residents, please see Section 8 regarding your rights under the CCPA.

6. Email Communications

By placing an order or signing up for our email list, you may receive:

Transactional emails: Order confirmations, shipment notifications, and delivery updates (sent regardless of marketing preferences)
Marketing emails: Seasonal updates, new collection announcements, and peony garden stories - only if you opt in
Recipient notification emails: If you are a gift recipient, you will receive a notification on your occasion date, initiated by the person who placed the gift on your behalf. That notification will include instructions for how to update your shipping address prior to fall fulfillment if needed.

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email. Unsubscribing from marketing emails does not affect transactional order communications.

7. Children’s Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child, please contact us at hello@adorationpeonygarden.com and we will delete it promptly.

8. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

Right to access: Request a copy of the personal data we hold about you
Right to correction: Request correction of inaccurate or incomplete data
Right to deletion: Request deletion of your personal data, subject to our legal retention obligations
Right to opt out of marketing: Unsubscribe from marketing communications at any time
California residents: Under the CCPA, you have the right to know what personal information is collected, the right to opt out of the sale of personal information (we do not sell personal information), and the right to non-discrimination for exercising your rights

To exercise any of these rights, contact us at hello@adorationpeonygarden.com. We will respond within 30 days.

9. Data Security

We use industry-standard security measures to protect your personal information. Our website and checkout are hosted on Shopify, which maintains PCI DSS compliance for payment data. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute protection. In the event of a data breach affecting your personal information, we will notify you as required by applicable law.

10. Third-Party Links

Our website may contain links to third-party websites, including social media platforms (Instagram, TikTok, Facebook). We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies before providing any personal information.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, products, or applicable law. When we make material changes, we will update the Effective Date at the top of this page. Your continued use of the website after changes are posted constitutes your acceptance of the revised policy. For significant changes, we may notify you directly by email.